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100% Direct
OpenRTB 2.6
Latest Standard
Unified Infrastructure
Built to eliminate intermediaries, our platform provides a direct path between supply and demand.
Supply Side Platform
- Yield optimization with machine learning
- Advanced identity and audience solutions
- Granular controls and transparent reporting
Demand Side Platform
- Direct access to premium omnichannel inventory
- Custom bidding algorithms and SPO
- Brand safety and anti-fraud integrations
Average eCPM Uplift
Publishers migrating from Legacy Waterfall to our Unified Auction experience massive revenue growth through simultaneous bidding.
Monetize every screen with zero compromise.
Web Display & Video
High-impact formats across desktop and mobile web environments.
In-App
Seamless integration for iOS and Android applications via SDK or OpenRTB.
Connected TV
Premium video inventory on the biggest screen in the home.
The anatomy of
a 20ms transaction.
Ad Request
User loads a page or app, triggering an immediate request to our SSP.
Bid Request
We enrich the request with privacy-safe audience data and broadcast via OpenRTB.
Simultaneous Bidding
Hundreds of DSPs evaluate the opportunity and submit their bids concurrently.
Winning Bid
Our auction logic selects the highest valid bid in under 20 milliseconds.
Creative Delivery
The winning ad markup is securely delivered and rendered for the user.